*Exclusive Access Note: This session is available only to Premium Pass and VIP Pass holders.

YouTube is no longer just a platform for creators—it’s a powerful tool for businesses looking to build scalable, long-term content strategies.

In this session, we’ll explore how to use YouTube as the cornerstone of your marketing strategy - from crafting content that captures attention and builds community to integrating video into your overall marketing funnel.

Attendees will leave with the foundation for a video content strategy that supports business growth and builds long-term brand loyalty.

Actionable tactics you can apply after this session:

• Refine your YouTube content strategy: Craft the foundation for a scalable, consistent content plan that aligns with your business goals and audience
• Integrate video into your marketing funnel: Embed video content across every stage of your marketing funnel —from awareness to conversion — to ensure video supports your overall marketing strategy
• Optimize video content for attention and longevity: Instead of focusing solely on SEO, optimize your content for attention and engagement, ensuring it remains relevant and impactful long-term
• Create high-value, evergreen content: Produce high-value, evergreen content that not only gets attention but also builds a loyal community and drives long-term business objectives
• Apply best practices from real-life case studies: Learn from real-world examples of brands (such as Domino's) that have successfully scaled their business through YouTube, and apply these strategies to your own brand